PlayedOnGrass
Viv Anderson
You've been quite aggressively demanding a 'yes/no' answer to something that isn't as straightforward as yes/no unless you just want to have a pop at people who say 'yes'.
No.
Because the ticket prices across the league should be broadly similar although some clubs will charge much more than the average and some less. There is no real reason why Forest should be at either end of that scale. Having said that, there is no real reason why they shouldn't be either.
And
Yes.
Because the actual revenue gained from the increase is tiny compared to the overall income of the club. What needs to be done is to increase matchday revenue, which means sales in the ground - Improved facilities (which is a whole different argument) would enable to do this far better than hiking the cost of getting in to the ground.
Forest are not one of the big clubs, they need to maximise every angle they can to stay in the league and one of the biggest of these is the atmosphere and fantastic support generated by those long standing fanatical supporters, a good number of whom were there in the dark days of League 1. That support has been enough to lift the team to get points which were not expected over the last two years so there is a strong argument to say that keeping prices low has little impact in terms of off field income but a huge impact on on field results because it keeps that passionate fanbase in situ for as long as the club needs them.
At the moment it's on pitch results that matter more than an extra £5m in gate receipts and I think that getting that extra revenue by charging long standing loyal supporters more is taking the easy way out when investing a bit of money in catering and other facilities will bring in more in the long term. If you can encourage people to spend £10 a game inside the ground you've effectively increased the price of the ticket by almost £200 without alienating a single soul.
Up to you whether you consider that a 'yes' or a 'no'. I've given arguments for both answers and leave it to you to decide which is the stronger one.
Apologies, if this has come across aggressive - it was not meant to be that way - perhaps the way I worded the question was confusing
I was just trying to gauge opinion. There has been a lot of stick flying at the club in general and Uncle Tom specifically about the new cost of the Season cards. I fully understand that it could have been handled better by the club. This wasn't my question though.
The question was relevant to the actual Season Card price. With the 25% rise we are broadly in line with the cheapest Season Cards, which means if we had only raised our prices by 5% - then we would be broadly 20% cheaper than Bournemouth for example.
Perhaps the question should have been -
Do we think that Forest should be putting themselves at a financial disadvantage to everyone else by selling our Season cards cheaper than everyone less?