Guess it depends on how long the Adidas contract is for. If it doesn't take us to the 50th anniversary season then you do it now, don't want to get to the end of our Adidas deal and find Nike have offered more money and we swap kit makers thus missing out on the chance. That and in 3 years Adidas might abandon the trefoil again. I say it do it now.
It has been like it for years.
Say it every year but also miss out on May, June, July birthdays as well as the holiday crowd, a quarter of the birthdays.
Our sponsorship deals are always announced at the 11th hour so assume they hold off releasing the kit as long as possible as if they sell a load without a sponsor you'd think the clubs gets paid less.
One year (might have been our first one back) our kit launch was so late the season had almost started for one of them. Far cry from the likes of Liverpool who wear next season's for their final game.
This is probably it. I've posted about this before but I saw next season's away/third shirt in SEPTEMBER 2025. The kits have been ready for ages (bar maybe some small tweaks here and there) - companies like Adidas, who are doing the same for hundreds of other teams, don't mess about.
Its good to sit near them at a BBQ though as they attract the flies
You're right, although I often find smearing a small child with jam does a slightly better job.
Challenge accepted
Aston Villa have and it’s awful!
Have you thought they might be the sponsors because they are paying the most? Why does it matter whether its a mate of EM or not. If anything it reflects we are getting above the market rate.
Hopefully….
My point was more about why it takes until what appears like the last minute to secure a sponsor when surely there is someone employed by the club who has a whole year to network and line up a deal(s) and set clauses on its value dependent on how the preceding season ends. That might not be how it works but it still feels like we have never been a proactive club in that respect.
Can’t do gambling next season
Now that's one to go into the opposing column of the "reasons I don't want to have kids" list...
They don't sell them yet because they haven't got the kits yetMy point was more about why it takes until what appears like the last minute to secure a sponsor when surely there is someone employed by the club who has a whole year to network and line up a deal(s) and set clauses on its value dependent on how the preceding season ends. That might not be how it works but it still feels like we have never been a proactive club in that respect.
The club have probably already photographed all the marketing for the new kit but will hold off selling it until they can photoshop on the sponsor. And as mentioned in another post they miss 2 months of summer sales because of it.
That said, I expect a lot of clubs may not announce sponsors until late this summer given the gambling "ban". Unless Bally's online casino doesn't count as gambling