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It’s ADIDAS (again!) and not BALLY’s, not KAIYUN SPORTS not MACRON, not BOXT, or UNHCR

jack744 said:
"they must miss out on some serious revenue" - I think it's probably the opposite. They'd miss out to a greater extent if they released all the shirts at the same time because each shirt would "cannibalise" sales of the others.

They want to maximise sales of all 3, so they give each one a window of a few weeks. Their aim is for people to buy the home shirt, then see the away one and think "I wish I'd got that instead!", then do the same when the 3rd kit comes out - a bit of FOMO so they end up buying multiple shirts when maybe they'd only planned to buy one.

If you had 2 or all 3 to choose from in relatively quick succession I imagine they'd lose a good chunk of sales with people only picking their favourite. Of course they could make each sales window longer, and make the most of people going on summer holidays, if they released the home shirt a bit earlier.
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That's a fair point. But yeah I think from many fans perspective it'd be nice to get one right at the beginning of summer so you can take it on holiday or wear down the pub etc.

Start of June - Home Shirt
Start of July/ Start of August - Away or 3rd in either order

I've oversimplified it of course but that would make the most sense rather than getting one in mid-July and the other two around the actual start of the season.
 
JonnoSnr said:
That's a fair point. But yeah I think from many fans perspective it'd be nice to get one right at the beginning of summer so you can take it on holiday or wear down the pub etc.

Start of June - Home Shirt
Start of July/ Start of August - Away or 3rd in either order

I've oversimplified it of course but that would make the most sense rather than getting one in mid-July and the other two around the actual start of the season.
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Definitely - like you say, several of the 'elite' clubs wear theirs for the last game of the previous season, so we could surely release ours a month or so before we currently do. Maybe the marketing department likes to bugger off for the whole summer...
 
jack744 said:
"they must miss out on some serious revenue" - I think it's probably the opposite. They'd miss out to a greater extent if they released all the shirts at the same time because each shirt would "cannibalise" sales of the others.

They want to maximise sales of all 3, so they give each one a window of a few weeks. Their aim is for people to buy the home shirt, then see the away one and think "I wish I'd got that instead!", then do the same when the 3rd kit comes out - a bit of FOMO so they end up buying multiple shirts when maybe they'd only planned to buy one.

If you had 2 or all 3 to choose from in relatively quick succession I imagine they'd lose a good chunk of sales with people only picking their favourite. Of course they could make each sales window longer, and make the most of people going on summer holidays, if they released the home shirt a bit earlier.
Click to expand...

I agree with the above and I think at worse they'll get the same revenue no matter when they release their kits.

Someone that wanted a kit in June will still want it in September so will buy it anyway, the timescale of when they purchase it doesn't make a difference.
 
jack744 said:
"they must miss out on some serious revenue" - I think it's probably the opposite. They'd miss out to a greater extent if they released all the shirts at the same time because each shirt would "cannibalise" sales of the others.

They want to maximise sales of all 3, so they give each one a window of a few weeks. Their aim is for people to buy the home shirt, then see the away one and think "I wish I'd got that instead!", then do the same when the 3rd kit comes out - a bit of FOMO so they end up buying multiple shirts when maybe they'd only planned to buy one.

If you had 2 or all 3 to choose from in relatively quick succession I imagine they'd lose a good chunk of sales with people only picking their favourite. Of course they could make each sales window longer, and make the most of people going on summer holidays, if they released the home shirt a bit earlier.
Click to expand...
I always wait until all three shirts are released before buying one for this very reason
 
According to the forest review account on Twitter ( likely bull) the sponsor begins with M and is 5 letters long. Mazda maybe ? Midea?
 
As long as the logo a. looks half decent, and b. only needs a single colour that can change to match the shirt (eg it needs to be white, on the home shirt) then don't care.
 
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