Everybody loves Gareth

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Redemption

One less gobshite...
it shows marketing teams care less and less about what people want and more about putting their companies wants out there and telling us why we should all buy into it
It shows that you're out of touch with what their market research tells them is the state of play.

That's why corporates love woke - it ticks boxes for a lot of customers. Some customers don't care. Some hate it.

Ironically, the ones who hate it don't seem to follow their own advice - don't like it, don't buy it.
 

EmmersonForest4

Steve Chettle
It shows that you're out of touch with what their market research tells them is the state of play.

That's why corporates love woke - it ticks boxes for a lot of customers. Some customers don't care. Some hate it.

Ironically, the ones who hate it don't seem to follow their own advice - don't like it, don't buy it.
Are you sure that’s correct? Lots of companies have fallen could recently through products and advertising they are giving their customers. I bet if you did a poll of this particular subject more people would want it to stay the same. My actual issue with it is more the statement as well because it implies that the St. George’s Cross is not unifying which is clearly absurd. Also you’re not wrong people who complain should not to buy it but they do. I don’t think I am out touch on these matters.
 

Redemption

One less gobshite...
Are you sure that’s correct? Lots of companies have fallen could recently through products and advertising they are giving their customers. I bet if you did a poll of this particular subject more people would want it to stay the same. My actual issue with it is more the statement as well because it implies that the St. George’s Cross is not unifying which is clearly absurd. Also you’re not wrong people who complain should not to buy it but they do. I don’t think I am out touch on these matters.
Nike are not mugs, mate.

They've been doing 'brand activism' for years. They did the whole Kaepernick thing was part of their original take up of the oeuvre. Kaepernick's original kneel was 8 years ago.

They do the research. They see the numbers. They take the sales.

Remaining neutral or ambivalent on hot social topics is possibly more of a risk.
 

EmmersonForest4

Steve Chettle
Nike are not mugs, mate.

They've been doing 'brand activism' for years. They did the whole Kaepernick thing was part of their original take up of the oeuvre. Kaepernick's original kneel was 8 years ago.

They do the research. They see the numbers. They take the sales.

Remaining neutral or ambivalent on hot social topics is possibly more of a risk.
I disagree, with the Mulvaney thing and how this has blown up in their faces they cannont be making more sales. I mean if you look at Disney and the what they have done with the MCU that tack to me dosent work. You only appease a very small minority who shout the loudest. Well we will see with this shirt and see what it does. The political messaging really is a middle/upper class thing and the shirts are now stupidly priced so you may see more middle class people buy it in relatitaion to the stick nike is getting and because its £120 they may make more money. Maybe thats the angle they are going for 🤷‍♂️🤷‍♂️ Just like I wanted to go watch England Rugby this Autumn and the tickets are £150+ but that is Rugby customers. God knows than, I know the majority of footy fans wouldnt be on board with it though the flag change on the coller after Nikes statement.
 
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valspoodle

Steve Chettle
I agree that if Nike had not mentioned that weird cross on the back of the shirt, no one would have mentioned it; mainly because they would not have known what the heck it was all about. So Nike had to mention the reason and their 'playful' comment has rebounded.

Of course people will still buy the shirt, but it's a massive mistake by Nike, emphasising that they are blind to anything but sales and profits. The FA were consulted, but bamboozled by smooth talking Nike marketing execs, I'll bet.

Would they have playfully altered the Stars and Stripes? Indeed, have they already?
 

EmmersonForest4

Steve Chettle
@congo_red_49 You miss my point entirely, plus I have no problem with altering the flag if there was a poignant reason. For example if they wanted a dark version of the red to draw inspiration from the 66 away kit or they wanted to put heraldic English lions in each corner to represent England's strength. I probably would just prefer the flag to be honest but that is understandable changes. Its like when people put their club sides on the st georges flag because they are paying homage to the country and club. However in this occassion Nike felt the need to mention that they have changed the colours to make it more "unifying". That implies they think the St Georges cross is crass which is the offence. if they had just changed it and said feck all about it I gurantee you this wouldn't even be a story. It is laughable though if Nike thought more people would unify behind that symbol 😂 What on earth do people think sometimes. Imagine if someone said, lets change the Forest tree to pink on all home shirts because its more unifying. Just imagine the furore youd get.
 

Redemption

One less gobshite...
2011 England Shirt from Umbro

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Designed by Peter Saville.

Apparently 9 England shirts, over the years, have had 'corrupted crosses' to follow the vernacular.

England have only used the George's Cross since 1998.

Prior to that, the colour scheme of England was more aligned to the Union Jack.

Show how much of this is a confected cultural war set of bollocks.
 

EmmersonForest4

Steve Chettle
2011 England Shirt from Umbro

View attachment 36735


Designed by Peter Saville.

Apparently 9 England shirts, over the years, have had 'corrupted crosses' to follow the vernacular.

England have only used the George's Cross since 1998.

Prior to that, the colour scheme of England was more aligned to the Union Jack.

Show how much of this is a confected cultural war set of bollocks.
Are you missing the point purposely? For starters that flag design by Peter Saville had the Red Cross and it was obviously just a design quirk. Most people aren’t arsed by actually messing around with design because you want to go with a different look. The problem has arisen because Nike felt the need to say that new design was there to unify people. That statement implies Nike felt the normal St. George’s Cross isn’t. Which is the offence really. Also people are quite rightly weary of political messaging by big companies. Nike also has previous with preaching so rightly people are questioning the sincerity of this direction. To be honest it does look like a flag that has political messaging but Nike have confirmed now it isn’t. However you must understand people sceptcism because of the previous. If as I said if they just said nothing I bet you this wouldn’t be a story because just like old England tops as you quite rightly pointed out it’s happened before. The difference is the climate though. Companies are forcing their values on consumers now so they have to tread very carefully when they doing this sort of thing. Nike haven’t done enough at all to alleviate that in the first place.
 

Redemption

One less gobshite...
Are you missing the point purposely? For starters that flag design by Peter Saville had the Red Cross and it was obviously just a design quirk. Most people aren’t arsed by actually messing around with design because you want to go with a different look. The problem has arisen because Nike felt the need to say that new design was there to unify people. That statement implies Nike felt the normal St. George’s Cross isn’t. Which is the offence really. Also people are quite rightly weary of political messaging by big companies. Nike also has previous with preaching so rightly people are questioning the sincerity of this direction. To be honest it does look like a flag that has political messaging but Nike have confirmed now it isn’t. However you must understand people sceptcism because of the previous. If as I said if they just said nothing I bet you this wouldn’t be a story because just like old England tops as you quite rightly pointed out it’s happened before. The difference is the climate though. Companies are forcing their values on consumers now so they have to tread very carefully when they doing this sort of thing. Nike haven’t done enough at all to alleviate that in the first place.
Where does this "unifying" come from in the way your making out is woke?

Accorduning to reports I found, Nike "Together with the FA, the intention was to celebrate the heroes of 1966 and their achievements. "The trim on the cuffs takes its cues from the training gear worn by England's 1966 heroes, with a gradient of blues and reds topped with purple."
 

EmmersonForest4

Steve Chettle
Where does this "unifying" come from in the way your making out is woke?

Accorduning to reports I found, Nike "Together with the FA, the intention was to celebrate the heroes of 1966 and their achievements. "The trim on the cuffs takes its cues from the training gear worn by England's 1966 heroes, with a gradient of blues and reds topped with purple."
Originally when released they made the point of releasing the statement they have the cross a playful update to unify. Than they received the backlash and than they came out after and said the reason they did it was the commemorate the 66 training gear. If they had just said from the start people wouldn’t be as angered. It’s like they were testing the water to see what reaction they’d get. I don’t know why they just didn’t release the damn thing without silly statements. They must have known they were implying the normal St. George’s Cross wasn’t unifying. It makes me feel idiotic to go on about it but tye way Nike dealt with the sensitivity of it in a climate of companies constantly pushing an agenda was daft. It really didn’t need to blow up to what it has.
 

EmmersonForest4

Steve Chettle
If you are a company that used a trans woman to flog woman’s sports bras. Than in that climate that is what consumers think of you. Do you blame people for thinking that Nike from that statement is saying they feel the original st George’s cross is crass and that it needs an update to unite people. Can you not see why this has blown up? Do you not think if they just didn’t say anything nobody would have said a thing and people just thought it’s a design decision. By the way I am sceptical of the England training gear line because the colours they’ve used don’t really match the training gear. However I will take them at face value. This just proves though how political messaging by companies is so bad and creates division where there not need be.
 

EmmersonForest4

Steve Chettle
It also makes me laugh my head off when people say don’t fall Tory culture war trap. Nike involve themselves front line and centre in cultural matters. This has nothing to do with Tories. It’s a lazy lazy take. Globalist companies are doing this. On this occasion it may not be political and I’ll take Nike at face value but this is not of Tory making. Companies are at it all the time.
 

Huxley

John Robertson
Personally I find it touching people can get in such an uproar over the Genoese flag. Maybe if the English had invented their own on the first place it could be held to this mythical high standard some weirdos are so precious about.
 

Huxley

John Robertson
It also makes me laugh my head off when people say don’t fall Tory culture war trap. Nike involve themselves front line and centre in cultural matters. This has nothing to do with Tories. It’s a lazy lazy take. Globalist companies are doing this. On this occasion it may not be political and I’ll take Nike at face value but this is not of Tory making. Companies are at it all the time.

Because they get free marketing from angry little red faced men?
 

EmmersonForest4

Steve Chettle
Personally I find it touching people can get in such an uproar over the Genoese flag. Maybe if the English had invented their own on the first place it could be held to this mythical high standard some weirdos are so precious about.
Its been changed on kits before and no one has battered an eyelid. So that isn’t the issue. The issue really is the motivation behind why you would change it. For example if they have changed it cause they think the flag is an “ist” in anyway I would be absolutely fecked off. If it’s a design choice so be it. I don’t rate the design but so be it.
 

EmmersonForest4

Steve Chettle
Because they get free marketing from angry little red faced men?
They also lose sales as well. In terms of outrage for example having a bloke basically cosplaying a woman trying to flog sports bras upset far more woman than “gammon”. So I don’t understand their thinking.
 

youreds1986

Geoff Thomas
It also makes me laugh my head off when people say don’t fall Tory culture war trap. Nike involve themselves front line and centre in cultural matters. This has nothing to do with Tories. It’s a lazy lazy take. Globalist companies are doing this. On this occasion it may not be political and I’ll take Nike at face value but this is not of Tory making. Companies are at it all the time.
Noone has given a shit the previous umpteen times the flag has been used in different ways.

The right wing media whipped up the hatred and the Tory Government were out frothing at the mouth as soon as they could. Just as they do around the trans debate which you keep referencing.

It's all part of right wing culture wars and a distraction from all of the other bullshit going on.

But you keep foaming at the mouth over a flag and someone wearing a bra.
 
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